History will be made this weekend, with the first ever CrossFit commercial to be aired on our small screens.
Reebok will launch its first global marketing campaign featuring the sport. Commercials will air during the NFL divisional playoff between the New York Giants and Green Bay Packers on Sunday.
We’re not entirely sure what will be in the ad’s but we’re being told it will feature ripped and chiseled athletes doing their thing and show people that CrossFit is as much about community, confidence building, competition, and camaraderie as it is about exercise and training.
Unfortunately there is no teaser for the commercial, so it looks like we will all have to just wait and see what it’s like.
In the meantime though – we can get some inspiration form the last video Reebok made!