For some people, getting a haircut is just an in-and-out job. However, plenty of customers would love to have that neighborhood barbershop to hang out while getting a trim. You may be one of a handful of shops in your area, so it’s important to make yourself a little bit different from the rest of the pack. Here are some tips to make your barbershop the go-to in your community.
1. Keep customers entertained while they wait.
It can be aggravating waiting in line and having to just twiddle your thumbs or read through old magazines while waiting for a barber’s chair to open up. That’s why means of entertainment can make customers more apt to stick around for a cut. Video games like League of Legends or other arcade games have been a welcome addition to some barbershops and salons. A new LoL champion could emerge while having to wait a minute to get in the chair.
With a new champion rotating each week, this gaming option can help a barbershop switch things up from the arcane day-old newspaper ideologies that some people associate with waiting for a haircut. In that short time, you can leave your imprint and build up your powers to become the LoL champ you’ve sought to become while experiencing the feeling of a shooter game.
2. Stay informed on trends.
For a barbershop or salon to stand out, they need to create a roadmap to encourage new clientele. That’s why it’s important to stay on top of emerging hairstyles that younger people may want to explore. Shops should encourage employees to sign up for a proper barbering program to get in the know on hip and edgy styles that only a barber could provide. This hands-on training helps cutters discover different types of hair and facial hair.
Barbers for the first time can have immediate access to expected trends, from precision coloring techniques to modern razor styling. This training in cosmetology is a significant investment that will bring in younger trendsetters to your shop while helping your staff feel comfortable in expanding their skill set.
3. Maintain a strong social media presence.
If you want to make unique looks that stand out from other barbers’ offerings, you’ll want to make sure to make the most of your social media platforms. Instagram, Facebook, and Snapchat afford the best opportunities to show off new hairstyles. Barbers first get the consent of their customers to use the photos or videos of the haircuts. Making sure the lighting and angles are right to put them online for the world to see.
This content launches a local barbershop or salon into a stratosphere that can bring them more customers from nearby towns or even from farther away who want to take interest in what your shop has to offer. Social media plays a big role in also expanding the stamp that your barbers have on the industry, garnering further attention for the business as a whole.
4. Be a part of the community at large.
Beyond social media, it’s important to have outreach within the community to make your presence known as a small business. Barbershops have taken on different charitable efforts, from haircuts for the homeless to free back-to-school trims for kids. Sponsoring local events, such as Little League teams or food drives, can bring local interest to the shop, with residents wanting to support a caring business.
A barbershop or salon should be a neighborhood hangout, creating that sense of community as you’ve seen in the past. This can also provide a local shop with enough cash to expand and offer more services beyond cuts and shaves, better solidifying their imprint as a community outlet.