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Nike+ Fuel Band

Nike+ Fuelband

Nike+ Fuelband

Over the years there has been an endless array of new products that have hit the market which are supposed to revolutionize the fitness industry. This year is no different with Nike set to release its newest gadget into the market place called the Nike+ Fuel Band.The Nike+ Fuel Band is a small wristband that can be used as a wristwatch and a tool to calculate your energy output. It does this by using an accelerometer and a system called “oxygen kinetics.” By using a specific algorithm the band then translates your movement and oxygen consumption into a “universal currency” called Nikefuel.

Nike+ Fuel Band

Ability to sync the Nike+ Fuel Band with your iPhone

Stefan Olander, Vice-President of Digital Sport at Nike says, “The premise itself is very simple. You wear the band on your wrist, you set yourself a daily goal, and the band helps you keep it.”

The watch has a single button you press to display your “Nikefuel,” steps walked and calories burned. There is also a light array that glows from red to green telling you how close you are to reaching your energy output. Simply get the lights from red to green and you have reached your goal for the day.

The band has an internal usb slot that you use to charge it (Nike is saying you get about 4 days per charge). There is also Bluetooth connectivity so you can wirelessly sync the band to the Nike+ app on your iPhone to help you store and track your data. At this stage we know the band is compatible with iPhones iOS 4 and 5 but not Andriod.

When I first heard about the band I have to say I was not very interested. Yet after watching the video the geek in me wanted to try one. The problem with most of these devices is they have a tendency to be inaccurate. Heck even some of the best heart rate monitors that are strapped to your chest have been found to miscalculate your calories burned. Additionally, I am yet to hear or read anything that has confirmed the metric Nike is using, precisely calculates the calories and energy burned. If in fact the band is found to be accurate, I dare say this will be a very successful product. However, at this stage I’m a little sceptical and would hold off on making a purchase till more data comes in.

It retails for $149 and will be released for public sale February 22. It is already up for presale but has interestingly already sold out.

For more information check out their Nike+ Fuel Band website here or watch the video below.

  • jason

    i feel this is useless for crossfit… the band just knows you are moving… but it does not know how much weight you are using… what about pull ups? hand stand push ups? or other movement were your arms don’t move or move very little?

    • Michael McCoy

      I was thinking the same thing Jason. Not sure how it would do with things link rowing as well but I guess we will have to wait and see. Cheers Michael

      • They claim something called “oxygen kinetics” but I’ve been googling around not finding anything concrete. The tech specs for the Fuelband don’t specify any sensors aside from the 3-axis accelerometer. 

        Best I could find was a quote in Daily Mail:

           > But how does it work? At first it appears that mere movement of your arm helps build up Fuel. Stefan Olander, Nike’s vice president of digital sport, though, explains: ‘The intensity of the activity can be measured by quantifying the change in oxygen uptake between rest and being active.’
        Read more:

        • I tried searching for the same thing JoKull but came up nothing. I also tried contacting Nike but they refused to talk. It may work but I’m very skeptical at this stage. Thanks for the link. 

          • I saw a new quote on their Facebook page. It appears as if they’re mapping the accelerometer patterns to different activites and guessing the intensity (so they recorded activities for different sports I guess). So if it’s a “running” pattern they map that to jogging intensity, tennis the same etc. Obviously if this is the case I doubt they would have any idea what a wallball is, a pushup or a snatch. I’m very skeptical and it undermines what could have been a very worthwhile attempt at measuring your health.

          • Basically unless its a metric they have measured you’re out of luck. So if I go for a beach run as opposed to a regular jog on pavement then the measurement will be inaccurate unless they have measure it. 

            It is possible they have measured a variety of sports but other things like kettlebell work or a sandbag workout would unlikely be measured.  Which means for a large proportion of people this device will basically be useless.

            Thanks for the info Jokull it is very appreciated. Cheers Michael  


            This looks like it could give a pretty accurate intensity overview.
            If the product didn’t come in a design that screams “I’m a diabetics patient” I’d be looking forward to using it.

            We need near-invisible sensors.

        • Sully984

          There is no oxygen censor. the oxygen kinetics came from a study of collage kids doing different activities and they used their oxygen stat’s. A little misleading I know. Having had one for a week I don’t think this is for the series athlete. 

  • I’m picking mine up tomorrow at the nike store.

    I don’t expect to use it for accuracy. I think expecting it to be as useful as something like a heartrate monitor is a mistake. For me, it’s more of a gadget to visualize activity. For someone like me that is into fitness and technology, it makes having an “active lifestyle” into more of a game.

    def will give my thoughts on it though.

    • Michael McCoy

      Please do Peter. I’m like yourself who loves matching fitness and technology. I know my Polar Heart Rate Monitors and not 100% accurate but its does give me some indication of how hard I am working. So like you suggest I think this will be the same with the Nike+ Fuel Band. I have been checking the site every days to see if any were available but since they released the initial pre-order you still cant sign up. Let us know how it goes.
      Cheers Michael

      • Cbroadway

        There is absolutely no accuracy on this thing. I put it on last night for the first time and this morning woke up did PT boot camp and an hour of weights then a 2 mile run. My calories burned from midnight to my completion of all work outs 482 calories. WAAAAAAAYYYYYY OFF!!! 

  • Cnnbroadway

    There is absolutely no accuracy on this thing.  I put it on last night for the first time and this morning woke up did PT boot camp and an hour of weights then a 2 mile run.  My calories burned from midnight to my completion of all work outs 482 calories.  WAAAAAAAYYYYYY OFF!!! 

    • Thanks for the feedback Cnnbroadway. I’ve been watching the reviews on this very closely and I have not come across a single person that has said it works as advertised. So I don’ think your alone in your analysis. 

      Shame as it was a good concept. Still it is frustrating in this day and age a company as large as Nike sells such a gimmick. 

  • Crossfitjeremy

    Useless! I have a Garmin Forerunner 305 which works fawless. I use it for running and mountain biking. Its amazing!

    • Yeah I heard those are great Jeremy. I had a friend who got one of those and has nothing but great things to say about them. 

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