Starting a fitness business at the current age is a great idea, considering people are becoming increasingly health-conscious. But like with most other businesses, there is stiff competition among fitness business owners. Your marketing strategy plays a huge role in running your business. Here are ten tips that will help take your marketing strategy to the next level.
1. Create a website for your business
People often look online to assess the potential of a business for their needs. Once the preliminary online check is done, further contact is established. In order to catch the attention of a prospective buyer, you need to create a website, make it user-friendly and fill it with relevant information.
If you are not up for creating a brand new website on your own or paying someone else to do the same, you can check out a few digital tools that can help you create a website that can help your clients get all the information they need. Some of these tools include Squarespace, WordPress, and Wix. To take this a step further, you can include a link to a portal where your customers can sign-up, purchase memberships, book classes, etc.
2. Local SEO for your brand
Once your website is set up, you will need to get user traffic to your website. Here is where local search engine optimization plays a huge role. Local SEO is a cost-effective way of boosting website traffic as it is essentially free and can have huge investment returns if you’ve managed to rank highly for local searches. People often search for fitness centers using general keywords such as “gyms near me”, “SEO for plastic surgeons“, “best fitness centers in [city name]”, etc.
With such competitive keywords, the chances of your website coming up on the search list can be quite low. That is why working on your local SEO can make a huge impact. To optimize your website to rank high locally,
- You have to use local keywords
- And you must have consistent names, addresses, and phone numbers across your content and citations.
- You can get a “Google my business” page.
3. Track your marketing campaigns regularly
As mentioned previously, it is well established that most client acquisitions happen online, so it is important to be aware of which marketing channels are the most effective for your business. Setting up goal tracking in google analytics can be of aid while tracking the success of each marketing campaign. You might need external help from a developer to get this done, but it is worth knowing which campaign is bringing you the most success.
4. Written Content Marketing
While it’s always recommended for businesses to do content marketing, it can get very competitive to write general blogs with a keyword as common as “how to lose fat”. Most users who land on your website after searching for such keywords will not be from your locality, and hence, you will not really make customers out of them. Instead, you can focus on local keywords that will bring users from the same area or city to your website. For instance, “Where to buy supplements in [city name]” can attract clients from the same city. You can share these pieces on your website, social media, and/or send them to your current clients to keep them motivated.
5. Video Content Marketing
At the peak of the social media era, it is a no-brainer that video content marketing is a fool-proof strategy. Video content marketing allows prospective clients to see what you’re marketing in the form of a catchy, interesting video. You can showcase your business in a video in a more attractive manner than in any article, banner, or advertisement.
It can show what your workouts are like, the space in your center, and how much fun your members are having! With the help of a professional video maker tool & tts voice tool you can create a video to add special effects, voiceovers, create montages, etc. You can post these videos on your website or social media or send them to fitness communities to maximize impact.
6. Post on Social media
To keep your current and prospective clients in the loop of your business, it is important to update your social media handles on a regular basis. Most people go to social media for motivation, news, promotions, and several other important factors that can contribute to your business’s growth. You can use Facebook’s live stream, Instagram’s reels, and twitter’s hashtags to boost the success of your business.
7. Referral Programs
Sometimes, the best advertisers can be your existing clients, if you provide them with great services and excellent facilities, and incentivise your members. You can launch a referral program to get them to invite their family, friends, and social media followers. In addition, you can reward them when your clients refer someone to your fitness business and that new prospect becomes a customer. You can also reward them both so that they continue referring new people to your fitness center. It is important to make this process as easy and rewarding as possible for your clients.
8. Gym Promotions
The one thing that truly attracts a client to a business from which they were considering a purchase is a promotion. Offers and discounted prices can increase sales. It is crucial to place these promotions at the right time of the year. Festive seasons, important days, etc. are usual dates to pick while choosing a promotion period. When it comes to fitness centers, they benefit most from New Year’s day promotions.
Combine offers with the period in which people all around the world have made a resolution to start a healthier life and you’ve got yourself a long queue of people ready to join your fitness center! An important thing to consider while offering promotions is the scarcity factor. People tend to make a purchase quicker if they think that this offer will not stand long or recur often. Hence, it is wise to not have promotions all year round.
9. Affiliate Marketing
Affiliate marketing is similar to the referral program, except that it includes people outside your gym and membership as well. It makes the most sense to outsource this to related business owners, such as doctors, physical therapists, nutritionists, fitness apparel stores, etc. You can then give incentives to people who join and the person who referred them.
10. Newsletters
Gym newsletters are not necessarily only for existing clients. They usually contain up-to-date business news for current members, but they can also be used to market to old leads that didn’t buy a membership or churned members. Churned members may have canceled their membership, but they are most likely to still stay subscribed to your emails. Hence, you can still reach them with your newsletters.
Conclusion
There are several effective marketing strategies that can help you boost your business. You can follow a few or a combination of all of them depending on what works for you. The most important thing to remember is to track the success of each strategy in order to optimize your results and minimize the wastage of resources.
In addition to these fitness marketing strategies, staying informed about market trends, such as those discussed on VectorVest, can help you make informed decisions for the financial health of your fitness business.
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