A 2019 survey shows that 64.2 million individuals are members of at least one of the 41,370 gyms and fitness centers in the U.S. Nowadays, most people are trying different workout routines, visiting new gyms, doing Pilates at home, and participating in marathons to improve their health and fitness. Since there is a significant increase in health awareness these days, there’s no doubt that gyms are here to stay. If you’re a gym owner, you’re probably thinking of ways to ensure that your business thrives even during uncertain times. Here are some suggestions on how to get more clients and make your fitness business grow.
Use Social Media
Social networks will give you access to millions of potential customers. Post healthy recipes, workout videos, and attractive pictures of yourself on platforms like Facebook, Twitter, or Instagram to build an online presence for your business. This will make it easier for people to find you and sign with your gym or participate in one of your fitness classes.
Consider PPC Advertising
One of the best ways to advertise your fitness business is through PPC and social media advertising. Pay-per-click (PPC) ads work by allowing you to choose specific keywords that people type into search engines when they are looking for a gym or other services like yours. There is no need to pick random words; instead, choose those you think people will use if they search for a service in your area. For example, let’s say your business is in Austin, Texas and someone who lives in the city or near Austin needs a personal trainer.
You can make sure their search query returns your ad by using the words “personal trainer” as well as “Austin.” If you’re not confident about your online advertising skills, seeking expert advice from a PPC agency in Austin can bring thousands of targeted website visitors who may want to sign up with you and help your business grow.
Create a gym website
Once you’ve set up your social media accounts, it is time to invest resources in creating a website for your business. You can quickly build one using WordPress or other free services. Your site does not need to be complicated—a simple design that includes your contact information will suffice. Don’t forget to post lots of photos and videos on the site so potential customers can get a good idea of what they would see if they visited your gym or signed up for one of your fitness classes online. Use videos instead of lengthy descriptions to show what makes you stand out from the competition and what people can expect when they sign up with you.
Offer free trials
If you want to build an initial base of potential customers, offer free trials so people can try your services before committing. For instance, if someone wants to take up Pilates sessions in their home, ask them to sign up for three classes for free. Once they have that experience, they will sign up for more sessions.
Make your gym look clean and inviting
It may seem like common sense, but making your gym look welcoming will do wonders for your business. All you need is some furniture that appears new (or at least well-maintained), bright lighting and mirrors that make people feel good about themselves, and a friendly receptionist who will tell people about the services they can sign up for. You can also offer freebies such as free toiletries that they can use while showering, or sell well-designed merch like gym wear or gym bags to further promote your business.
Simple marketing tactics can boost your business and ensure that it thrives even during difficult times. By utilizing social media, creating a gym website, and using PPC advertising, you can convince more people to sign up at your gym and help them achieve their fitness goals.