The sport of CrossFit has done a good job of spreading itself across the world in the past year.
While countries like American, Canada, Australia and Iceland have always had a strong involvement in CrossFit, in 2012 we have seen the sport grow exponentially in Europe, South America and Africa.
However, one region that is still yet to fully embrace CrossFit is the Middle East
But it looks like Reebok are out to change that!
In the past few weeks, we have seen a number of Reebok Fit Hub stores rolled out in the Middle East, in an attempt to draw more people into the sport.
On August 6, one of their Fit Hub’s opened in Dubai’s Ibn Battuta Mall, while another one popped up in the Mall of the Emirates last fortnight (Aug 29th) in Dubai.
For those of you who aren’t familiar with Reebok’s Fit Hub Stores, they are basically places where people can find out more about CrossFit, take part in WODs, and purchase a wide range of fitness apparel and footwear for men and women.
The Fit Hubs focus on encouraging people to explore, learn, and try the sport of CrossFit, and offers them a new way of thinking about fitness.
The rollout of Reebok Fit Hubs will continue over the next few months with stores under construction at Al Kout Mall in Kuwait and the Red Sea Mall in Saudi Arabia. Both are set to open in October.
More Fit Hubs are also expected to open in Qatar, Bahrain and the UAE before the end of the year.
Who knows, maybe we’ll see a few athletes from the Middle East post some good numbers in the 2013 CrossFit Open!