http://youtu.be/kPAXQtDNLQ0
Greg Glassman is the founder and CEO of CrossFit Inc. It was back in March he gave a lecture at the Illinois Policy Institue where he discussed the history and evolution of CrossFit, defining fitness, the development of the CrossFit business model, and why “excellence” matters.
It is detailed and thoroughly interesting talk. Make sure you check it out above.
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