Reebok has now moved to social media to promote its latest global CrossFit campaign, becoming one of the first ever major sporting brands to target new athletes using Peer Perks.
Peer Perks is a social media website that rewards users who have a large influence on the online world.
Starting this week, Reebok is giving away 1,000 free training sessions in their Manchester and Leeds CrossFit gyms, and are also giving away Reebok RealFlex trainers to 100 lucky influencers.
To see if you are eligible for either prize, head to this website and sign in using either your Facebook or Twitter account.
The online promotion comes just days after Reebok signed a deal with Eurosport to air a new CrossFit series, The Box, across Europe over the next few months.
The series will cover the 2012 Reebok CrossFit Fitness Championships and will air for the first time this Saturday.